Cybersecurity Marketing Agency
Sell More Cybersecurity Software & Services
Everclear is the cybersecurity marketing agency with 20+ years of deep cyber expertise to drive qualified leads, close more deals and accelerate revenue growth for early-stage cybersecurity companies.
Reach Security Stakeholders
Get More from your Marketing Budget
Looking for an agency that speaks your language? Taking too long to explain what you do? If you need an outsourced cybersecurity marketing agency to hit the ground running, we’re here to help.
We Know the Threats
We Know the Audience
Our team has developed positioning, messaging and lead gen programs to reach CISOs, Security Directors, SOC Managers, MSSPs and IT influencers.
We Know the Drill
Our team has experience managing marketing, lead generation, PR and analyst relations for private and publicly-traded security companies.
Cybersecurity Expertise
20+ Years of Cybersecurity Industry Expertise
Everclear has deep industry experience developing sales and marketing programs for cybersecurity companies across the entire security stack. There’s little-to-no learning curve to bring our team up to speed.
Managed
Detection & Response
Data Protection,
Backup & Recovery
Cloud-Native
Application Security
CISO
Cybersecurity Survey
Security
Awareness Training
Endpoint
Detection & Response
Security Orchestration,
Automation & Response
Insider Threat
Protection
Threat
Intelligence
Physical & Logical
Access Control
Social Engineering
Protection
Endpoint
Security
Application
& Device Control
Information
Assurance
SIEM
& Compliance
Risk
Management
Cybersecurity Testimonials
Exceeding Customer Expectations
“Scott’s dedication to excellence and to providing results for his clients across many strategic and tactical activities has lead me to work with Everclear at four cybersecurity companies over the last 15+ years.”
Sam Erdheim
Vice President of Marketing,
Fidelis Cybersecurity
“Everclear operates as a finely-tuned machine, like a modern-day Cecille B. Demille, enabling our company to re-brand and re-launch our entire business in 90 days, accomplished on time and within budget!”
Kevin Wine
Vice President of Marketing,
RedCloud Security
“Everclear hit the ground running, creating simple, intuitive graphics as well as a video demo of our highly complex and sophisticated security products, delivering outstanding results on an aggressive schedule.”
Manoj Srivastava
Chief Technology Officer,
Cyveillance
Cybersecurity Marketing Services
Cybersecurity Marketing Capabilities
Everclear helps cybersecurity companies simplify complex value propositions, differentiate from a sea of similar competitors and build a scalable sales and marketing foundation for growth.
Positioning
& Messaging
Breakthrough
Branding™
Build a breakthrough brand that builds momentum, reduces barriers to product adoption and drives revenue growth.
Sales Enablement
& Go-to-Market
Create effective sales enablement tools to shorten the sales cycle, increase pipeline opportunities & close more deals.
Website Design
& Development
Content
Marketing
Create blog articles, eBooks, whitepapers & webinars to generate awareness, drive thought leadership & educate prospects.
Lead
Generation
Drive qualified leads and increase pipeline opportunities with ongoing content, e-mail & digital marketing campaigns.
Cybersecurity Customers
Managed Detection & Response (MDR)
Drive go-to-market launch for AI-driven cybersecurity software and MDR services provider offering attack simulation and automated remediation software.
Services:
- Company Naming
- Branding & Identity
- Positioning & Messaging
- Sales & Marketing Materials
- Website Design & Development
- Content Editing & Writing
- HubSpot E-mail Marketing
- Digital Marketing
Data Protection, Backup & Recovery
Update go-to-market materials for managed backup and recovery provider to tell cyber resilience story to combat ransomware.
Services:
- Brand Imagery
- Iconography
- Marketing Collateral
- Process Graphic
- Presentation Slides
- Website Refinements
- HubSpot Sales Onboarding
- HubSpot Dashboard Reporting: (ARR, MRR, TCV, Net Revenue)
Cloud-Native Application Security
Conducted positioning & messaging engagement for static application security provider raising Series C.
Services:
- Positioning & Messaging Workshop
- Competitive Market Analysis
- Customer & Stakeholder Interviews
- Differentiators
- Positioning Strategy
- Messaging Matrix
- Ideal Customer Profiles
- Buyer Personas
- Re-write Website Content
CISO Cybersecurity Survey
Conducted annual cybersecurity survey of Chief Information Security Officers (CISOs) for Silicon Valley venture capital firm.
Services:
- Survey Planning
- Survey Questionnaire
- Survey Coding
- Data Collection / Fieldwork
- Data Analysis
- Report Planning
- Report Outline
- Report Writing
- Report Design
Security Awareness Training
Hired by CISO of $1B chemical manufacturer to develop security awareness program for 4,000+ employees worldwide.
Services:
- Positioning & Messaging
- Strategic Communications Planning
- CISO C-Suite Presentations
- Content Writing and Editing
- Campaign Logo and Identity
- Tri-Fold Brochures
- Security Awareness Posters
- Process Graphic Illustrations
- Static TV Spot Content
Endpoint Detection and Response (EDR)
Produced a series of explainer videos and product demos for Fidelis’ platform, network, endpoint and deception security.
Services:
- Product Explainer Videos
- Software Demo Videos
- Product Messaging
- Competitive Differentiation
- Script Writing & Editing
- Video Storyboarding
- Video FX & Animation
- Voiceover Recording
Security Orchestration, Automation and Response (SOAR)
Provided sales enablement and marketing support for the VP of Sales to drive demand, pipeline and revenue, prior to acquisition by Swimlane.
Services:
- Positioning & Messaging Strategy
- Investor & Customer Presentations
- Sales Enablement Materials
- Process Graphic Illustrations
- Website Design & Content
- Blogs & Press Releases
- Content Marketing
- Lead Generation
- HubSpot E-mail Marketing
- Trade Show Presence
Insider Threat Protection
Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns.
Services:
- Positioning & Messaging
- Sales Enablement Materials
- Process Graphic Illustrations
- Website Design & WordPress Support
- Trade Show Presence
- Process Graphic Illustrations
- Content Marketing
- Lead Generation
- Google Ads Campaigns
- HubSpot Implementation
Threat Intelligence
Re-positioned SaaS software spin-off, developed sales enablement materials and launched lead gen campaigns.
Services:
- Positioning Strategy
- Branding & Identity
- Corporate Logo & Tagline
- Process Graphic Illustrations
- Marketing Collateral
- Sales Presentations
- Trade Show Presence
- Responsive Website Design
- Content Marketing
- E-mail & Landing Pages
- Explainer Videos
Access Control
Re-branded security startup into the industry’s fastest-growing, physical access control provider, after raising $3.4 Million in funding.
Services:
- Positioning & Messaging
- Branding & Identity
- PR & Marketing Strategy
- Web & Mobile Software UI/UX
- Web Design & Development
- Sales Presentations
- Trade Show Presence
- Explainer Videos
- SalesForce & Marketo
- E-mail & Landing Pages
- Content Marketing
- Lead Generation
Social Engineering Protection
Supported product launch for cybersecurity hardware appliance through product demos and process graphic illustrations.
Services:
- Hardware Product Demo
- Product Positioning & Messaging
- Solution Process Graphics
- Illustration & Design
- Script Writing & Editing
- Video Storyboarding
- Video FX & Animation
- Voiceover Recording
Endpoint Security
Produced a series of product demo videos to support demand generation efforts and drive software trial downloads.
Services:
- Software Product Demos
- Lead Generation Support
- Platform & Product Launch
- Script Writing & Editing
- Video Storyboarding
- Video FX & Animation
- Illustration & Design
- On-Hold Customer Phone Messaging
Application & Device Control
Re-positioned and re-branded cybersecurity software provider as the market leader in endpoint security solutions.
Services:
- Re-branding & Messaging
- Brochures
- Marketing Collateral
- Sales Presentations
- Trade Show Presence
- Video Animation
- Process Graphics
- Banner Ads
- E-mail Marketing
Information Assurance, Governance & Compliance
Re-branded cyber security company and developed sales enablement materials in support of CMO’s go-to-market strategy.
Services:
- Positioning & Re-branding
- Corporate & Product Logos
- Sales Enablement Materials
- Web Design & Development
- Event Marketing Support
- Solutions Graphics
- E-mail Marketing
Security Information & Event Management (SIEM)
Re-branded SIEM provider in support of VP of Marketing’s re-positioning strategy, which led to acquisition by Novell.
Services:
- Brand Development
- Brochures & Sales Collateral
- Sales Presentations
- Product Launch Support
- Software Packaging
- Trade Show Presence
- Banner Ads
- E-mail Marketing
Risk Management
Re-branded information security services provider into security software product provider after series of M&A transactions.
Services:
- Brand Development
- Brochures & Sales Collateral
- Sales Presentations
- Product Launch Support
- Software Packaging
- Software Product Demos
- Process Graphics
- Banner Ads
- E-mail Marketing
Your Cybersecurity Marketing Partner
Looking for an
Aviation & Aerospace
Marketing Agency?
The Choice is Everclear
“Everclear was chosen to support my global security awareness program because of their deep understanding of the cybersecurity threat landscape.”
Stephen Davis
Chief Information Security Officer,
Grace
“Everclear has a keen sense of the cybersecurity market and how to tease out the unique value and differentiation of a service or solution.”
Tom Young
EVP Worldwide Sales,
Syncurity (Acquired by Swimlane)
Contact Us to Get Started
Cybersecurity Marketing Insights
Cybersecurity marketing insights for growing cybersecurity software, hardware and services companies.